Tuesday, May 5, 2009

dig rejection 2: s&m review

The newest video from S&M is brought to us by Jordan Utley, the same videographer who did the 50/50 shop video "That's It" a few years back. Although it was a tad on the artsy side for my taste, I still really liked the 50/50 video and I had high hopes for 'I Wanna Live'. The similarities between the two videos are constant and, unfortunatly for S&M, everything I thought was creative and unique with the 50/50 video had now become stale. The worst of the editing quirks were the drawn out intros using the re-hashed idea of "natural" titles, and the seizure-inducing black and white zoom flashes littered throughout the video.

Even with the distracting editing, there's still enough amazing riding in 'I Wanna Live' to keep the viewer entertained. Randy Brown's section is a really good way to start it off, however his wild ender was ruined by the ever-popular epic banger buildup. Tony Cardona's part kicked ass as always, and there was a decent mix section in there somewhere with some dope James Cox and Adam Baker footage as well as a clip of Sean McKinney hang five-ing a cruiser. Matt Beringer is one of my favorite bike riders of all time, and his part shows exactly why. I've heard that a lot of people were disappointed in Stricker's section in 'I Wanna Live', but I say give the guy a break. After years of banger video parts, he deserves a little slack from you bastards. The video ends with yet another ridiculous section from Cameron Wood. I hope this dude never stops filming, cause I've thoroughly enjoyed every section he's ever filmed for.

I've got really mixed feelings about this video in it's entirety. As far as filming, riding, and music goes I enjoyed it decently enough, but the overall edit to me just feels like a failed attempt by Utley to adapt his very specific editing style from "That's It" to be more characteristically 'S&M'. Get rid of the intros, interludes, and pointless black and white flashing and I'd probably be writing a rave review, but instead it's more of a "meh".

0 comments:

Post a Comment